Heston Blumenthal Skype bot caters for cooking questions
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.
brands
Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
The top 20 most visible paid search advertisers in Google US
Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.
Consumers predict only short term success for LinkedIn and Snapchat
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
#nuggsforcarter: One teen’s quest for 18m retweets (and free Wendy’s nuggets)
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.
Are virtual reality ads worth it? Google puts 360 video to the test
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
Europe marketing trends: Demand for audience data increased 34%
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
Majority of brands struggle to deliver personalised digital experiences
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.
Top tips: The implications of visual search 2.0 for businesses
Following recent updates to Pinterest’s chrome extension and Google’s new visual search API, Kay Brown, PR and Social Manager on behalf of Blueclaw, looks at how firms can make the most of search based on images rather than text.
YouTube axes ads on channels with fewer than 10,000 views
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.