Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.
If brands are taking the reins on their marketing, how do agencies fit into the picture? Ilona Lubojemska, Director, Client Services at The Trade Desk, takes a closerlook at the changing role of agencies in 2018.
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research.
Technology is relentless, making online shopping undemanding and more convenient than ever before. So where do we go from here – should we constantly strive for further innovation or focus on getting better at what we’re doing now? André Brown, Group CEO of ATTRAQT, investigates the key trends and influences that will elevate ecommerce in the … [Read more…]
Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app.
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
With a week to go until Christmas Day, new data from eBay has revealed that shoppers are far from slowing down, giving retailers an extended opportunity to make the most of the festive period.
A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution.