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Australia

Microsoft HoloLens goes on sale in six new countries

October 13, 2016

Microsoft’s augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.

Mobile Australia, Christmas, Europe, Facebook, France

Video viral of the week: Jarlsberg creates cheesy movie spoofs

October 4, 2016

Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…

Ads, Video, Viral Australia, Christmas, Facebook, global, UK

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

September 28, 2016

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

Social Australia, brands, content, Facebook, France

Mobile “surpassing desktop on global path to purchase”

September 14, 2016

For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.

Ads, E-commerce, Mobile apps, Australia, brands, Brazil, content

Global ad spend: North America and Russia drive 4.4% growth for 2016

September 9, 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]

Ads, Content, E-commerce, Mobile, News, Search, Social, Video advertising, Asia Pacific, Australia, brands, Brazil

Dominos Pizza tests flying delivery drones

August 26, 2016

Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world.

E-commerce, Mobile, News Australia, France, Germany, government, Japan

LinkedIn reaches 100m users in Asia

August 11, 2016

Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.

Social Asia Pacific, Australia, China, global, India

Unilever buys Dollar Shave Club for $1bn

July 20, 2016

Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn.

E-commerce, News Australia, brands, FMCG, global, video

Google ‘Showcase Shopping’ format gives visual boost to search ads

July 14, 2016

Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.

E-commerce, Search Australia, ecommerce, global, Google, images

Pokemon Go! overtakes Twitter as augmented reality game goes global

July 11, 2016

Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.

Mobile, Social Android, Australia, global, Twitter, UK
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