Mobiles ‘now account for over half of internet time’
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
apps
Google’s Android Wear app comes to iPhones
Google is rolling out Android Wear app for iOS which will let users pair an iPhone with a smartwatch.
LinkedIn shakes-up ‘boring’ email with new messaging feature
LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps.
WeChat-owner Tencent buys stake in rival Kik
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ.
Norwegian experiment helps Coca-Cola make sense of proximity marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Facebook introduce autoplay video ads to Audience Network
After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Google’s Eddystone a beacon of opportunity in IOT?
Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]
Google surprise restructure as simple as ABC
Alphabet Inc. is the new parent company in Google restructuring.
Apple Music gets 11m sign ups in first 5 weeks
Apple has signed up 11 million new users to its streaming music service since it launched at the end of June. “We’re thrilled with the numbers so far,” Eddy Cue, who runs Apple Music alongside other Apple internet services, told USA Today. Apple Music went live on June 30, cost £9.99 per month in the … [Read more…]
Indian ecommerce trends: Mobile shoppers increasingly use apps
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.