Japanese chat app Line takes on Snapchat Lenses with ‘Egg’
Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat.
apps
Google revamps AdWords to separate mobile and desktop bids
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.
Can you win the Best of the European Internet? Lovie Awards 2016 seeks final entries
With the 10th June deadline fast approaching, The Lovie Awards is seeking entries to honour the best of the internet across Europe, from online ads and video to mobile apps and social media.
Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.
What to do about consumers blocking your ads
Ad-blocking was a primary focus during this year’s Ad Week agenda, but why do consumers block ads? Marie-Louise Dalton, Marketing Director EMEA, Connexity looks at what brands and marketers can do to create advertisements with meaning and relevance for their consumers.
Google I/O round-up: Android N, smart cars and “Daydream” VR
This year’s Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps…
Google Home takes on Amazon Echo with smart home assistant
Google has launched Google Home, a small speaker capable of answering voice commands through a new digital assistant.
Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack.
Guest comment: Is scattered information destroying your business?
Poorly organised information can waste businesses time and money, and result in decisions being made on incomplete data. With numerous platforms available for data to be sourced/saved, what do businesses need to do to combat this issue and use it positively to increase growth? Kieran Saunders, senior business solutions consultant, FileMaker discusses whether scattered information … [Read more…]
6 strategies to drive mobile app engagement [INFOGRAPHIC]
Although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This new infographic from Dotcom Infoway looks at how to keep an app user coming back for more.