Brits “have already spent £2bn on Christmas 2017”
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.
apps
App trends: Communications and social increasingly dominate app time
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.
Rise of mobile ads “contributing to declining viewability levels”
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.
Why VR is a game-changer for some, but still a bubble for most marketers
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Apple slashes payments to affiliates for app sales
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.
Mastercard looks to the future with artificial intelligence startups
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.
The top 20 most visible paid search advertisers in Google US
Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.
Consumers predict only short term success for LinkedIn and Snapchat
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
Google Assistant ditches Keep for new Home app
Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app.
Are virtual reality ads worth it? Google puts 360 video to the test
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.