Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
apps
Alphabet profits lower than expectations amid rising costs
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.
Google lets users ‘mute’ remarketed ads
Google is giving its users more ways to avoid remarketed ads that follow them around the web.
Londoners urged to help capital become world’s top smart city
Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.
Snapchat lets users share stories on Twitter and Facebook
Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.
App trends: With captive mobile audiences, new app growth stagnates
Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.
2018 trends: Consumers want improvement over digital innovation
Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.
YouTube Rewind 2017: Despacito, Ed Sheeran and BBC’s interview blooper
YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.
Two-thirds of airlines will have connected onboard services by 2020
More than 90% of airlines are set to ramp up investment in advancing wireless services for cabin crew and pilots over the three years to 2020 – an 18% increase since SITA’s 2016 Airline IT Trends survey.
Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.