advertising Archives

Smartphone now accounts for half of all UK digital ad spend

April 24, 2019

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Twitter comeback continues with stronger user growth

April 23, 2019

Twitter planning new subscription platform?

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

Premium ad views up 22%: Live content and smart TVs drive growth

April 17, 2019

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

April 16, 2019

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

Publicis buys Epsilon to boost data marketing for clients

April 16, 2019

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

April 15, 2019

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

advertising

Smartphone now accounts for half of all UK digital ad spend

Premium ad views up 22%: Live content and smart TVs drive growth

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

Publicis buys Epsilon to boost data marketing for clients

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

Adform gets funding boost for adtech push

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers