Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.
In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.
As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.
Programmatic ads are taking off, but more than half of marketers still don’t understand programmatic well enough to implement it. Guy Yalif, VP of Global Marketing, BrightRoll offers a guide to getting the most out of programmatic video ads.