White paper: IAB Europe offers guide to Programmatic Mobile
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
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Google and Facebook account for over a quarter of UK internet time
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
Top marketing analytics tips: How to spot a people-based faker
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]
Top tips: Unlocking the brand value of live streaming
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
Snapchat offers “Advanced Mode” for advertisers
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Adobe revamps marketing personalisation with new artificial intelligence tool
Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale.
IAB members help shape new “Standard Ad Portfolio”
The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.
Apple interview: The future of app advertising
Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company’s advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.
Ford poster ads target people based on mobile data
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.