Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
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Norwich City, BADU Sports and Bidstack launch football youth initiative
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
Google revamps Lookout: App reads grocery labels for blind people
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
Christmas retail trends: Rise in ‘passion purchases’ as Brits prioritise family time
Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year, according to new research.
Marketing in eSports: Just a fad or a real opportunity for brands?
eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Spark TV: New channel streams 24-hour influencer content
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.