There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Amazon has been given approval to buy a minority stake in UK food delivery start-up Deliveroo, ending a lengthy battle by the firms to convince regulators the deal would not harm competition.