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Google warns Australian tech tax law would put search and YouTube at risk

August 19, 2020
Google warns Australian tech tax law would put search and YouTube at risk
Google warns Australian tech tax law would put search and YouTube at risk

Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.

Ads, Content content

Has ad blocking peaked? Fewer people annoyed by ads

August 19, 2020

Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.

Ads advertising

Production in a pandemic: Weetabix creates two ads during lockdown

August 19, 2020
Production in a pandemic: Weetabix creates two ads during lockdown
Production in a pandemic: Weetabix creates two ads during lockdown

Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.

Ads, Content, Video, Viral content, FMCG, video

Instagram most popular social media platform for half of UK consumers

August 19, 2020
Instagram most popular social media platform for half of UK consumers
Instagram most popular social media platform for half of UK consumers

Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.

Social social media

Amazon launches text banner for Fire TV to help sight impaired users

August 19, 2020

Amazon has announced Text Banner for Fire TV, a new assistive technology designed for customers with a narrow field of vision, including eye conditions like macular degeneration, glaucoma, and retinitis pigmentosa.

Video video

Top marketing tips: Managing ad spend and maintaining connections in uncertain times

August 18, 2020
Top marketing tips: Managing ad spend and maintaining connections in uncertain times
Top marketing tips: Managing ad spend and maintaining connections in uncertain times

During the ongoing pandemic, brands need to work out how to match tightening budgets with consumer demand. Henk Campher, VP Corporate Marketing at Hootsuite looks at how, regardless of budget cuts and uncertainty, brands can embrace a different way of engaging with consumers effectively and efficiently.

Ads, Social advertising, social media

Rise of the robot influencers: Virtual Instagrammers could be earning millions

August 18, 2020
Rise of the robot influencers: Virtual Instagrammers could be earning millions
Rise of the robot influencers: Virtual Instagrammers could be earning millions

Robot influencers are becoming big business on Instagram, with Coca-Cola and Louis Vuitton using video game characters in their ads. New research looks at the most popular virtual Instagrammers and how much they could be earning.

Social social media

NBC launches ‘Plan Your Vote’ site ahead of US Elections

August 18, 2020
NBC launches ‘Plan Your Vote’ site ahead of US Elections
NBC launches ‘Plan Your Vote’ site ahead of US Elections

With less than 80 days to go until US Election Day, NBC News has launched Plan Your Vote, an interactive tool, which encourages Americans to plan out when and how they will vote this year.

Social social media

Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

August 18, 2020
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.

Search, Social ecommerce, social media

Google launches travel planning tools to tackle pandemic

August 17, 2020
Google launches travel planning tools to tackle pandemic
Google launches travel planning tools to tackle pandemic

Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.

Mobile Google, Travel
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