This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Native ad platform Taboola has struck a partnership with ad verification platform Integral Ad Science (IAS) to introduce an industry-first pre-bid brand safety technology for performance advertisers.
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
51% of holiday shoppers plan to shop with local businesses during the 2020 holiday period, with 48% turning to marketplaces for inspiration.
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.
As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.