Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.
Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.
Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.
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