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Half of companies ‘have lost a device with important data’ (Infographic)
Half of companies have lost a device with important company data on it, causing security implications for over a fifth of organisations, according to new data.
The year in digital: Top 150 stories of 2011
To round off the year, we bring you the top 150 stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value of online businesses and the growing regulation to … [Read more…]
UK Parliament uses online gaming to build citizenship
It’s a smart use of digital from an increasingly cutting edge team: UK Parliament’s latest online game invites young people to put themselves in the Prime Ministerial hot-seat and find out if they have what it takes to run the country. Danny Meadows-Klue reckons it’s a perfect example of right media channel, right content, driven … [Read more…]
Avon calling… your PC: Beauty brand puts reps on new social media platform
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
White paper: Don’t ignore the ‘long tail’ of search
Managing the search ‘tail’ – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.