Global tablet users have high expectations for web experiences and a third are less likely to make purchases online from companies that don’t meet those expectations, according to new research.
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
Popular social media news site Mashable.com is reportedly mulling a sale to global news network CNN for up to $200m.
Twitter has bought micro-blogging rival Posterous for an undisclosed sum, as the firm looks to boost its sharing tools.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US. This infographic, from MDG Advertising, looks at who is using Pinterest, how to make it work for you, and why it has become the second most engaging social network … [Read more…]
Yahoo! has filed a lawsuit against Facebook, claiming the social network giant infringed 10 of its patents, in a move that could disrupt the social network’s plans to go public this year.
Social media marketing is not only about directing traffic to the corporate site; it’s about what to do with the users once they are there. Russell Loarridge, European Sales Director at Janrain, explains why most value from social media can be obtained by bridging the gap between the corporate website and social media through social … [Read more…]
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist.