Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist.
The project was unveiled at the South by Southwest Interactive Conference and Festival in Austin, Texas (aka SXSW).
The first ad was set up by Harvey Gabor, art director behind Coca-Cola’s classic 1971 “Hilltop” ad.
The re-imagined Coke ad is an interactive PC or mobile experience, allowing users to send a free coke to someone elsewhere in the world via four specialvending machine locations.
Users can add a text or webcam message, if they wish.
The new series of ads is being put together by an internal team at Google, plus agency WPP and some of the people involved in the original commericals.
Other ads promised for the remix treatment are for classic Avis (“We’re number two, so we try harder”), Alka-Seltzer (“I can’t believe I ate the whole thing”) and Volvo (Drive it Like You Hate It) ads.
The video below details how Gabor grappled with the new technology.
View the project’s introduction here:
