Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. But getting people to hand over their email address to your brand remains a challenge for marketers. Shrikant R Kale, the Co-founder of iZooto, offers 5 tips to help publishers grow their email list … [Read more…]
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .
Apple and Google have announced they are working together to create contact tracing technology aimed at slowing the spread of coronavirus.
Heinz has launched its first ever direct to consumer online shop, with free delivery for key workers.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.
Twitter CEO and founder Jack Dorsey is committing 28% of his personal wealth to coronavirus relief through his philanthropic fund.