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Guest comment: Share of search proves its worth as critical measurement tool


‘Googling’ has become second nature – as such search trend data is often used to represent zeitgeist or the mood of the nation. But it’s too often seen as a short-term performance channel rather than a diagnostic tool. Now, ad industry effectiveness heavyweight Les Binet has unveiled 6 years’ worth of research that shows share … [Read more…]
Snap shares fall despite a growth in user numbers


The social media firm announced financial results for the quarter and full-year ended December 31, 2020. Fourth quarter revenue increased 62% year over year to $911m, with daily active users increasing 22% year over year to $265m. Fourth-quarter operating cash flow improved 21% year over year to $53m and net loss and adjusted EBITDA were … [Read more…]