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Pinterest campaign inspires post-pandemic lifestyles

June 8, 2021
Pinterest campaign inspires post-pandemic lifestyles
Pinterest campaign inspires post-pandemic lifestyles

Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.

Social social media

Euros 2021: How are people going to watch the championship this year?

June 8, 2021
Euro final: England fans ‘most active on social media’ as Volkswagen wins brand battle
Euro final: England fans ‘most active on social media’ as Volkswagen wins brand battle

With the Euros due to kick-off on Friday 11th June, outcomes-based platform, LoopMe, has set out to understand consumer intent to watch the Championship this year.

Content

Twitter Spaces: audio chat tool opens new opportunities for brands

June 8, 2021
Twitter Spaces: audio chat tool opens new opportunities for brands
Twitter Spaces: audio chat tool opens new opportunities for brands

Twitter describes Spaces as a “place to come together, built around the voices of the people using Twitter, your Twitter community”. Like Clubhouse, they allow people to gather with a person or a group for conversations.

Social, Uncategorized social media

A level playing field? G7 leaders strike deal to tax tech giants

June 8, 2021
A level playing field? G7 leaders strike deal to tax tech giants
A level playing field? G7 leaders strike deal to tax tech giants

The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.

Regulation Regulation

Colgate hires MassiveMusic for ‘science-based’ sonic brand identity

June 8, 2021
Colgate hires Massive Music for ‘science-based’ sonic brand identity
Colgate hires Massive Music for ‘science-based’ sonic brand identity

Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.

Content content

Marketers: here’s why you don’t need to worry about iOS drop-outs

June 2, 2021
Ready for take-off: rebuilding trust in the travel and hospitality sectors with customer engagement
Ready for take-off: rebuilding trust in the travel and hospitality sectors with customer engagement

Apple’s long awaited App Tracking Transparency feature has arrived, and with it acceleration of the death of the third-party cookie. Magith Noohukhan, Customer Engagement Evangelist at Braze discusses why marketers shouldn’t be concerned about App Tracking Transparency opt outs.

Ads advertising

Digital marketing 101: Art minus science = lost customers

June 1, 2021
Digital marketing 101: Art minus science = lost customers
Digital marketing 101: Art minus science = lost customers

James Rix, CEO of Crowdify Global argues how in marketers’ quest for amazing creativity to build brand awareness and reach, the technical part of the puzzle that sits behind all of this can get overlooked along the way.

Ads advertising

The hybrid working model; a phase or the future?

June 1, 2021
The hybrid working model; a phase or the future?
The hybrid working model; a phase or the future?

The last twelve months have proven that hybrid working is doable by almost every industry. Company culture is more valuable than ever and with this being a contributing factor to employee retention strategies, Jake Werner, People Analytics Lead, North America of SplashBI discusses how a seamless return to work can be achieved for both business … [Read more…]

Ads digital skills

Licence to stream: Amazon buys James Bond studio MGM for $8.45bn

June 1, 2021
Licence to stream: Amazon buys James Bond studio MGM for $8.45bn
Licence to stream: Amazon buys James Bond studio MGM for $8.45bn

Amazon is buying MGM Studios for $8.45bn add the James Bond franchise and thousands of older films to its Prime Video streaming catalogue.

E-commerce Entertainment

Food and grocery delivery apps continue to soar as lockdown eases

June 1, 2021
Food and grocery delivery apps continue to soar as lockdown eases
Food and grocery delivery apps continue to soar as lockdown eases

Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.

Mobile mobile marketing
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