A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
LinkedIn tests ads for Stories format
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
The worst marketing fails of 2020: Gin bombs, poor-taste workouts and Snickers offends Wales
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
Foxy Bingo celebrates 15th anniversary with personalised videos thanking players
Online gambling site Foxy Bingo worked with Idomoo to send individual personalised videos to existing customers thanking them for their loyalty.
Pinterest predicts 2021 lifestyle trends: People ‘bet on themselves’ in uncertain future
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to … [Read more…]
Global brand study: Customers want more inspiration from brands
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
Guest comment: Audio Ads to help brands cut through the noise for Christmas
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]
Interview with Philip Rosedale: the physicist who built the Second Life universe
Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.