Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.

Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research.

Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.

While there remains a fixation with how much is spent over the Black Friday weekend, the real, sometimes forgotten, work should also focus on what is actually going to happen next. John Fleming, marketing director EMEA and Asia Pacific Webtrends looks at Black Friday and Cyber Monday as an opportunity to gain new customers for … [Read more…]

The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.

Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.

eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.