Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.
The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetisation via direct and indirect channels.
Publishers seeking to access and monetise premium video content for their own properties can access over 500,000 videos from Vemba’s discoverable marketplace. The new product will enable publishers to directly set monetisation controls to optimise margin against each video.
For example, the system will identify in real time if a piece of content will deliver a defined margin against the exact advert that is served before the video player is rendered.
For content owners, the solution provides a multi-channel distribution strategy across owned properties, third-party sites and reach platforms from a central syndication management hub.
“With this partnership, content owners will be able to make informed syndication decisions and understand the value of content across the web in order to maximise yield from each syndication opportunity,” said Sean Buckley, SVP, Global Revenue at SpotX.
“Currently, content syndicators manage reach platforms and partner sites in separate systems, striking most syndication deals on a case-by-case basis. The combination of SpotX’s advanced monetisation tools and Vemba’s distribution platform enables video publishers to make pre-emptive decisions based on insight into the monetisation opportunity,” added Garrick Tiplady, CEO of Vemba.
Early users of the joint solution will be Vice Media. Paul Wallace, VP of Media Solutions at Vice Media, commented: “The joint capabilities of Vemba and SpotX provide us with a scalable means to efficiently build our direct distribution business”.
The integration between the two platforms works via a direct link that enables publishers to monetise content sourced via Vemba’s platform using SpotX’s advanced ad serving tools and programmatic infrastructure.
Vemba counts over 95 leading media company partners, including VICE, Condé Nast and tronc as clients. SpotX works with over 700 publishers around the globe, including names such as Thomson Reuters, Mediacorp, Meredith Local Media Group, PBS, Gameloft, E.W. Scripps-owned Newsy and Anypoint Media.