By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report.

To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.

Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.

YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.

Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.

Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.

Google is using its home advantage to place ads in top position on its search results, according to a new report.

A new app, called Socratic, has gone live, offering to solve student’s homework by from a simple camera snap.