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Ads at the Oscars: Which brands spend the most?

February 23, 2017

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

Ads, Content advertising, brands, content, Entertainment, local

WhatsApp takes on Snapchat with expiring messages

February 23, 2017

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

Mobile, Social Android, Privacy

Computer Love: Can AI and augmented reality boost online dating

February 23, 2017

The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder.

News, Social Apple, Google, technology

Nosy nations: Spanish most likely to click on “confidential” emails

February 23, 2017

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

Ads, Content, News content, email, France, Germany, marketing

The challenge of the cross-channel consumer – using Big Data to understand identity

February 22, 2017

Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.

Ads, Content brands, content, marketing, media, technology

Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend

February 22, 2017

Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group.

Content, News advertising, brands, demographics, Japan, Travel

Mobile to overtake TV as top video screen in UK

February 22, 2017

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.

Ads, Content, Mobile, Video AOL, Australia, content, France, global

Google to replace paid site search tool with ad-funded version

February 22, 2017

Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.

Ads, Search advertising, email, Google, Search

Rise of automation: Do we need to ‘humanise’ CRM?

February 22, 2017

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.

Ads, E-commerce brands, consumer insight, CRM, marketing, Regulation

London Fashion Week 2017: Top Tumblr posts from influencers and designers

February 22, 2017

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

Content, E-commerce, Social, Viral content
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