
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.