2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]

Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany.

Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results.

The UK shows the most desire for luxury handbags and leads the way with search with 422 searches per 1,000 internet users, according to recent research from the Luxury Society & Digital Luxury Group. Mark Haviland MD of Rakuten LinkShare UK, the world’s largest affiliate network, which works with several luxury brands, looks at the … [Read more…]

Digital marketing agency Greenlight has unveiled an interactive Digital Advent Calendar with tips, as part of its drive to give digital marketers and brands a head start with their Christmas 2012 strategy so their campaigns are underway in time for the festive season.

Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research.

Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business.

Amazon is reportedly developing its own smartphone in conjunction with manufacturing partner Foxcon.

Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes.

Wikipedia has shut down its Russian-language site for 24 hours to protest against a Bill that would give the Russian government sweeping powers to blacklist certain sites.