Disney to buy Fox: Ready for a Netflix showdown?
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.
Viral
Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.
Aldi tops Christmas ad rankings with Boots hot on its heels
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Half of young Brits have bought items promoted by influencers in 2017
Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.
Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”
Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.
Virals of the year: Hyundai and the US Military create super bowl ad in under an hour
For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.
Virals of the year: Geico returns to mock pre-roll ads with “Crushed”
US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.
Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”
This fun campaign by TBWA\Raad for Connect Internet in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.
John Lewis wins battle of Christmas ads on YouTube 2017
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.