Twitter offers ad targeting based on user interests
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.
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Facebook and fitness apps- a social success story?
Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions.
Obama crashes Reddit after hosting Q&A
US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.
Obama crashes Reddit after hosting Q&A
US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.
Google+ woos businesses with private posts and video conferencing
Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools.
Email marketing tips: Getting to the top of the inbox (video)
How can you ensure your marketing emails reach to top of your customers’ inbox, rather than the spam folder? This video from Hitwise offers top tips on getting the most from your mails…
lowcostholidays debuts ‘Were Here’ leaderboard Facebook app
UK travel website lowcostholidays.com has launched the first app to use Facebook’s ‘Were Here’ API function, to accurately measure most visited and ‘talked about’ destinations on Facebook.
New boss at ADTECH UK
Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.
Right to reply: The coupon recession – consumers not ashamed of using vouchers to shop
News that consumers are increasingly turning to promotions to help decide their weekly shop points to a change in shopper behaviour that has changed dramatically over the last few years, writes Oliver Felstead, Managing Director of Coupons.com UK & Europe.
Secret Apple handbook leaked- Banned words include ‘crash’, ‘bug’ and ‘freeze’
Apple’s customer service secrets have been leaked via a Genius handbook that bans employees from saying words that will alarm customers, according to a news report.