Reddit continues ad expansion with new Australia office
Reddit has opened the doors to its dedicated Australian business with an office based in Sydney as the social network expands its advertising reach.
Social
TED and Clubhouse partner with social audio lineup
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members.
Euro final: England fans ‘most active on social media’ as Volkswagen wins brand battle
Following the Euro final, social listening tool Pulsar reveals what dominated social media conversations over the weekend and in the build up to the final.
Gen Z and the beauty industry: Dove most popular among ‘Glow Up’ generation
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
Guest comment: Social commerce – the lovechild of digital transformation and changing consumer habits
In light of Snap’s move to allow any business to set up shoppable product catalogues and AR filters, Stephen Warrington, Global Vice President of Ecommerce and Retail at Jellyfish, looks at how brands can create social commerce experiences that stand out from competitors.
Instagram Rich List 2021: Influencers earn more than ever as Cristiano Ronaldo generates $1.6m per post
Cristiano Ronaldo has topped the 2021 Instagram Rich List as the platform’s highest-earning star, obtaining the highest ever amount in the List’s history, with an average earning of $1.6 million per post, according to new data.
Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
TikTok launches football content on platform during EURO 2020
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
Instagram monetises TikTok-style Reels with ads
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
TikTok launches #CreativityForGood challenge ahead of Cannes Lions Awards
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.