Takumi X will let brands to work closely with creators to produce innovative and culturally relevant content. The service is available in the UK with US with other territories rolling out in the coming weeks. While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing … [Read more…]
During the ongoing pandemic, brands need to work out how to match tightening budgets with consumer demand. Henk Campher, VP Corporate Marketing at Hootsuite looks at how, regardless of budget cuts and uncertainty, brands can embrace a different way of engaging with consumers effectively and efficiently.