Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go
Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year.
Social
Gen Z “to give marketers a run for their money”
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.
Augmented reality and adaptability “biggest digital transformation trends for 2017”
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
2017 marketing data trends: Machine learning, IoT, and real-time streaming
Big data continues to be the fastest-growing segment of the information management software market.
Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury’s wins Brits’ hearts)
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
“Creepy” Uber under fire for tracking users after journey
Uber has sparked criticism after its latest update lets the app to track a user’s location for five minutes after a journey has ended, even if the app is only running in the background.
Facebook overtakes YouTube for Christmas social video campaigns
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.
Amazon puts limit on number of reviews
Amazon is continuing its crack down on fake or paid-for reviews with a new set of limits on what a shopper can post.
Odd news: The weirdest digital stories of 2016
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
Digital natives: 5-year study reveals how next generation will shape future
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.