Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners
Hurricane Irma, Meghan Markle and Fidget Spinners were among the most popular global searches of 2017, according to Google.
Search
The year in review: The 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]
Bing partners Reddit for new AI search features
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Star Wars attracting new female audience with Rey and Jyn
Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.
Google adds lead generation to voice services
Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.
Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle
Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.
Health search trends: Online health sites succeed with long-form content
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
Google ‘Market Finder’ matches small businesses to global markets
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
Halloween search trends: Most popular costumes from Warner Bros films
SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?