Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.
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Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.
Augmented Reality 101: What It Means for the Future of Business
As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
Cannes Lions 2016: Video highlight from all eight days
This year’s Cannes Lions festival was packed with big players in digital…and plenty of big name celebrities too. We’ve complied video highlights covering every major presentation during the festival.
Unilever’s CMO pledges to end sexist stereotypes in ads
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.
Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework.
Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video
UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).
Cannes Lions 2016: Top digital winners announced
A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.