Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Cannes Lions 2016: Top digital winners announced

June 24, 2016

A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.

Cannes Lions has announced the winners of the Innovation, Mobile, Media, Creative Data and Cyber Lions.

This series of awards honoured the convergence of technology, data and creativity, celebrating future-focused ideas that drive business growth.

From 1259 entries, 62 Lions were awarded in Mobile and the Grand Prix was claimed by “NYT VR” executed by T Brand Studio for The New York Times.

nyt%20vr.jpg

The VR campaign, a partnership with Google, GE and Mini, is a defining moment for mobile and demonstrates how this discipline can support a 165-year-old news brand to thrive.

“It went beyond the initial wow factor to unlock levels of empathy and excitement no other medium could,” said Jury President, Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.

Cyber gained 2886 entries and presented 91 Lions. In response to the exemplary level of submissions this year, two Grands Prix were awarded to “The Next Rembrandt” for ING, by J. Walter Thompson, Amsterdam and “Justino” for Loterias y Apuestas del Estado, by Leo Burnett, Madrid. Both pieces of work show examples of seamlessly integrated technology. Jury President, Chloe Gottlieb, SVP, Executive Creative Director, R/GA, said, “With Justino, we see magical storytelling that evolves and builds across social media, while The Next Rembrandt demonstrates how rather than an output, data and code can be the starting point for creativity.”

381 entries were received in Innovation and 9 Lions were awarded. The Grand Prix went to “Google DeepMind AlphaGo” by Google Deepmind London, a project that challenges the potential of artificial intelligence. “Alpha Go,” said Jury President, Emad Tahtouh, Director, Applied Technology, Finch, “is complicated and advanced, but also beautiful and simplistic in its approach.”

The Creative Data category received 715 entries and presented 40 Lions. It awarded a second Grand Prix to “The Next Rembrandt” for ING. The project brings a new dimension to data collection and visualisation. Jury President, Tash Whitmey, Group Chief Executive Officer, Havas helia, said, “It evoked powerful feelings in each member of the jury, it made us excited and scared in equal measure. It shows that where there is creativity in working with data, you can achieve almost anything.”

Media received 2984 entries and 97 Lions were awarded. The Grand Prix went to “McWhopper” for Burger King by Y&R NZ, Y&R Media NZ and David Miami. “This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction,” said Jury President, Nick Waters, Chief Executive Officer Asia Pacific, Dentsu Aegis Network.

And finally, co-founder and CEO of VICE, Shane Smith, received the Media Person of the Year award, which recognises a leading personality from the worldwide media industry. Smith transformed Vice into a global multimedia youth brand and recently launched cable TV channel Viceland, alongside Spike Jonze.

Lions Entertainment, a new two-day programme dedicated to unskippable creativity, kicks off tomorrow, bringing award-winning stars of screen, sport and music to the stage. John Cena, will be in conversation with WWE chief brand officer and TV personality, Stephanie McMahon and Leslie Moonves, President, Chairman and CEO of CBS Corp, will open the event with Medialink CEO Michael Kassan.

www.canneslions.com

Content, News, Video Asia Pacific, Entertainment, global, Google, media

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT