Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.
Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]
How can marketers help ensure their company’s resilience in these difficult times? Omar Merlo, academic director of the MSc Strategic Marketing programme at Imperial College Business School, explains that there are four main ways marketers can act.
Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.
Mike Herrick, SVP Technology at Airship, shares his tips on how marketers can best adapt to Apple IDFA changes and more generally to the evolution of data privacy.
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.