Nearly half (45%) of UK marketers see this holiday season as a last chance to prove the value of their physical high street stores, according to new research.
Jon Clarke, Founder & CPO at Cyance, looks at how accurate intent can increase engagement rates and drive the evolution of account-based marketing to account-based experience.
The complexities and confusion around the rules that govern travel and hospitality mean that customers are taking a lot longer in considering a first purchase. Magith Noohukhan, Customer Engagement Evangelist at Braze, looks at the impact the pandemic has had on brand loyalty for hospitality and travel brands and strategies for better retention.
In light of Snap’s move to allow any business to set up shoppable product catalogues and AR filters, Stephen Warrington, Global Vice President of Ecommerce and Retail at Jellyfish, looks at how brands can create social commerce experiences that stand out from competitors.
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.
How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.