Google revamps AdWords ‘for marketing in mobile-first world’
Google’s 15 year old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.
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Video traffic ‘attracts more non-human traffic than display’- comScore UK
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.
Vice Media sales chief quits after shock 17.4% traffic drop
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.
Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.
Ad blocking: is this really the end of an industry?
Charlie Ashe, head of digital strategy at Ve Interactive, discusses what the realistic implications are for the rest of the industry.
Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
Two thirds of senior marketers want to stay in EU (but confusion remains)
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research.
Facebook and Universal slammed for showing different trailers to ‘ethnic audience’
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.