Millward Brown debuts ad copy-testing solution for B2B marketers
Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.
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Former AOL and WPP executive Brian Fitzpatrick joins Smartology board
Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.
IPA Bellwether: UK marketing budgets rise (but confidence falls)
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…
UK digital ad spend grows at fastest rate for 7 years
The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.
CNBC debuts in-house creative agency
US media giant CNBC is launching a full-service, in-house commercial agency, continuing the trend for media owners taking their creative team in-house.
Guest comment: When are we, the marketers, going to admit that we aren’t doing a very good job?
With the number of tasks, channels and platforms the average marketer has to deal with these days it’s no wonder marketers are failing. Chris Pitt, Head of Marketing at Vertical Leap explains how software and automation has made his own team work better.
Facebook lets brands create AI chat bots
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
Match.com pulls ‘freckles’ ad after social media backlash
An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”.
Jeep first brand to use ‘Edge’ mobile ad format
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics.