Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
Back in May 2017, the United Nations sent aid to 10,000 Syrian refugees using Ethereum Blockchain.
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.
When it comes to email marketing, cultural stereotypes are very much alive, according to new research.
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.