Global social media trends: Ad spend doubled year on year during Christmas peak
Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
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Global online advertising forecast to grow threefold to $1,089bn by 2027
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research.
Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad
More than half of consumers have been deterred from purchasing a product they might have considered otherwise because of a poorly designed ad, according to new research.
Executives ‘shunning peers for external advice’ in pandemic
Businesses are increasingly turning away from their board and peers when it comes to advice and thought leadership around business strategy, instead turning to external expertise from professional services advisors, according to new research.
Guest comment: Digital is most powerful when we use it to connect people, cultures, and brands – to do that the world must be open
From Huawei to TikTok, tensions between the US and China have spilled over onto the digital world. Arnold Ma, founder of Chinese digital agency Qumin, looks at the tricky balance between the need for regulation and harming cultural relations for political reasons.
Matterkind hires Adnami to deliver programmatically ads across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Guest comment: Hybrid working is not a tick box exercise
Offices are opening their doors soon – and business leaders need to start planning. Ashley Carr, Founder and Managing Director of Neo PR, a B2B technology PR agency, explores why active management will be vital to achieving successful hybrid working, not only for employees but also with clients and suppliers – and why it’s important … [Read more…]
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.