Ads Archives

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.

Macaulay Culkin goes Home Alone again in Google Assistant ad

December 21, 2018

Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

AR pioneer Blippar goes into administration

December 21, 2018

Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.

The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…