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Anzu expands into programmatic advertising for consoles

April 25, 2019

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.

Rise of ‘Anxiety Economy’ leading to new consume trends- report

April 25, 2019

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

Smartphone now accounts for half of all UK digital ad spend

April 24, 2019

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

April 18, 2019

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Guest comment: Neurocreativity is changing how we create content

April 17, 2019

Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.

Ads

Anzu expands into programmatic advertising for consoles

Rise of ‘Anxiety Economy’ leading to new consume trends- report

Smartphone now accounts for half of all UK digital ad spend

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

Guest comment: Neurocreativity is changing how we create content

Premium ad views up 22%: Live content and smart TVs drive growth

Shutterstock launches “View in Room” augmented reality for mobile

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’