News Archives - Page 25 of 127 - Netimperative

The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

Dancing Russian robot unmasked as a ‘person in a suit’

December 13, 2018

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

‘The challenge for digital marketers: how can retailers sell more stock at full price in 2019?’

December 12, 2018

Romulus Grigoras, CEO of OneStock, looks at what brand marketers can do to maximise profit margins over the next 12 months.

Augmented reality trends for 2019

December 12, 2018

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

December 11, 2018

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

Sony launches ‘Instagrammable’ music pop up in New York

December 10, 2018

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalized song based on the beat of your heart.

Artificial intelligence will not be mainstream in marketing until 2021

December 10, 2018

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.