Global chat app trends: WhatsApp most popular in India
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.
Mobile
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Android now ahead of iOS in all regions (infographic)
Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research.
Facebook offers 3 new second screen tools for broadcasters
Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers.
Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
New Instagram ads ‘get 17 times more clicks’- report
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.
Trivia app QuizUp becomes TV gameshow on NBC
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants.
Mobile app marketing: Cost-per-loyal user ‘crosses $4 milestone’
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
iPhone 6s sales one week on: Lagging behind last year’s model
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
Voice assistants: Rise of hands-free controls (infographic)
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.