Google debuts mobile wallet function with Urban Airship
Google has struck a partnership with Urban Airship, a digital growth company, to launch a mobile wallet function on Google Pay.
E-commerce
Walmart buys majority stake in India’s Flipkart for $16bn
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.
Fintech trends: Global banks name the tech they’ll invest in for 2018
The highest priority for global banks in 2018 is to enhance cyber and data security’ with digital transformation coming second, according to new research.
Global app trends: UK falls behind Germany for consumer app spend
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.
Seeking shopping inspiration: the new path for ecommerce
Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]
Third of digital marketers ‘losing sleep‘ over competition from Amazon
Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.
Virtual make-up: L’Oréal buys AI and AR firm ModiFace
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.
Brands tripling spend on Amazon ads to reach intent-driven shoppers
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.
Online’s share of grocery sales growing at “pedestrian rate”
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.