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Author: Robin Langford

Balancing Innovation and Regulation: FinTech Trends and Challenges

June 8, 2020
Balancing Innovation and Regulation: FinTech Trends and Challenges
Balancing Innovation and Regulation: FinTech Trends and Challenges

The financial technology sector is booming, with financial inclusion, regulations, consumer savviness and innovation all on the rise. Shaun Puckrin, CPO for Global Processing Services (GPS), looks at the future of the FinTech industry by looking at the current trends and challenges it faces.

Ads, E-commerce ecommerce, mobile marketing

Nike tweets ‘Don’t do it’ amid global BLM protests

June 8, 2020
Nike tweets 'Don't do it' amid global BLM protests
Nike tweets 'Don't do it' amid global BLM protests

Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.

Ads, Social social media

The sleep whisperers: The rise of ASMR YouTube videos making millions

June 5, 2020
The sleep whisperers: The rise of ASMR YouTube videos making millions
The sleep whisperers: The rise of ASMR YouTube videos making millions

The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.

Viral video, viral marketing

Post lockdown marketing trends: Branding and PR ‘will reign supreme’

June 5, 2020
Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Post lockdown marketing trends: Branding and PR ‘will reign supreme’

Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.

Ads advertising

Banking industry paid ad impressions slump by 68% amid pandemic

June 4, 2020
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.

The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.

Ads adspend

Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact

June 4, 2020
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact

91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.

Ads email

Ebay data reveals week-by-week shift in shopping habits since lockdown

June 4, 2020

Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.

E-commerce and E-retailing ecommerce

Snapchat removes Donald Trump’s account from Discover page due to ‘racial violence’

June 4, 2020
Snapchat removes Donald Trump's account from Discover page due to 'racial violence'
Snapchat removes Donald Trump's account from Discover page due to 'racial violence'

Snapchat has announced it will stop “promoting” the account of US president Donald Trump on the image messaging platform, as tensions between White House and social media platforms escalates.

Regulation Regulation

Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

June 3, 2020
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]

Marketing through gaming gaming, mobile marketing

Twitter fail: Gin firm apologises for ‘flammable’ tweet about US riots

June 2, 2020
Twitter fail: Gin firm apologises for 'flammable' tweet about US riots
Twitter fail: Gin firm apologises for 'flammable' tweet about US riots

Bristol Gin has faced a social media backlash after it made social media posts claiming rioters favoured their gin due to its flammability.

Ads, Social social media
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