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Author: Robin Langford

Facebook sees slowest growth in 2 years (but user base soars)

April 24, 2015

Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.

Ads, Social advertising, Android, apps, Facebook, marketing

Google profits get ad revenue boost

April 24, 2015

Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.

Ads, Search advertising, Google

Google reveals what it knows about you

April 24, 2015

Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.

Regulation, Search Google, Search

Facebook takes internet.org to Indonesia despite criticism

April 24, 2015

Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.

News, Social apps, BBC, Facebook, India, technology

Ad retargeting ‘performs better than search or email’ (infographic)

April 24, 2015

Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.

Ads, Search email, infographic, marketing, media, Search

1 in 3 Brits have tried (and failed) to quit social media

April 24, 2015

A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.

Social Facebook, media, sport, time spent online

Garmin debuts first combined sat-nav and dash cam

April 24, 2015

Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.

Search retail

Adblock Plus ruled legal by German court

April 23, 2015

In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.

Ads, Regulation advertising, content, Germany, Privacy, security

Can social media win elections? Twitter ‘inspires some to change vote’

April 23, 2015

UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.

Social brands, content, media, Search, Twitter

UK ad spend hits four year high as digital dominates

April 23, 2015

Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.

Ads adspend, advertising, agencies, brands, content
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