Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.
Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I
Greenpeace UK has appointed 33Seconds to implement a series of online fundraising campaigns focussed on supporter recruitment, following a competitive pitch.
It’s crucial for marketers to treat their customers as individuals to tailor their brand’s messaging perfectly. Matthew Dunn, Managing Director, Targeting, at Experian Marketing Services UK offers tips provide tips on how marketers can collect data and the kinds of data they need to be able to personalise and segment down to each individuals within … [Read more…]
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
Microsoft CEO Satya Nadella heads Juniper Research’s newly-released rankings of the most influential executives in the technology space, followed by recently promoted Apple’s Chief Design Officer, Jony Ive.
The popularity of online food delivery services such as ‘Just Eat’ has Brits turning off their ovens and turning on their internet browsers in record numbers.
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research.