Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.
To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account @SpontexFrance with : “The cleanest Twitter account”
The Spontex Twitter timeline seems to be classic except that the tweets are white, spotless and there is no trace of the regular 140 characters! But this does not mean that the account is inactive…Spontex hid messages inside these white tweets.
The picture tweets appeared white in the feed of the account but when you click on the image, the message is revealed. To reward the most curious Tweeples, the brand hid surprises in this twitter feed. This idea was created by Kids Love Jetlag Paris (Fred & Farid Group).