The popularity of online food delivery services such as ‘Just Eat’ has Brits turning off their ovens and turning on their internet browsers in record numbers.
According to Worldpay, takeaway only businesses have also seen online sales leap by 22% in the past year, as ordering online becomes the default option for hungry Brits.
The restaurant sector as a whole has added 14% to online sale payments in the past year, with the proliferation of online delivery apps and services making owners add delivery to their dining options. This is not just reserved to the local takeaway either, with industry giants, such as Burger King, going online to take advantage of the ‘Just Eat Effect’.
Dave Hobday, UK Managing Director of Worldpay, said: “This kind of thing is what the internet was invented for. By making the ordering process, simple, convenient and mobile, online delivery services have had an absolutely transformational effect on the takeaway market.
“Gone are the days of ringing the local takeaway, praying they’ve written down your order, and then scrabbling around for money to pay the delivery driver. Moving ordering and payment online has taken the pain away from ordering food, while making it relatively simple for a restaurant start a delivery service. It’s a win on all sides.”